Luxury Marketer Turned Tech Operator

Hi, I'm Kate!

Marketer, strategist, operator, I've spent the last decade in tech, across ByteDance, DoorDash, and now Stripe. I write tactical pivot advice for senior ICs and early managers.

Portrait of Kate Congyi Li

Section 01

About me.

Roles across luxury, consumer tech, marketplaces, and now fintech.

  • 2025 – now

    Stripe — Strategy & Operations

    S&O business partner on the global professional services team.

  • 2023 – 2025

    DoorDash — Merchant onboarding strategy

    Built go-to-market strategy for thousands of Canadian restaurants.

  • 2020 – 2021

    ByteDance — User growth

    Led change management for iOS advertising strategy as Apple's new privacy rules reshaped the ad landscape.

  • 2017 – 2020

    IWC Schaffhausen — Digital marketing

    Built co-marketing programs with 70+ retailers across North America and grew the brand's Instagram following 700% in three years.